Everything to do before you list — from first declutter to closing day. These are the items to check off as you go, and you will have a successful sale.
Look for what a buyer and their inspector will find — because what a buyer’s inspector finds is what becomes the price reduction conversation.
Have the preliminary pricing conversation
Have a realistic conversation with a realtor about two numbers: what the home is likely to sell for in its current condition, and what it might sell for after improvements.
Gather your documents
Everything you’ll need for your Seller’s Disclosure Notice: HOA documents, survey of the property (if you have one), permits for any work on the home, warranty documentation for any transferable warranties, etc.
Contact the HOA early (if one applies)
Find out what the resale process requires and how long it takes to get a resale certificate
Start Decluttering
Take everything out of a room (besides furniture). Only put back what you plan to move with you. Everything else goes to a donate/discard pile. Do one room at a time.
2.
60 Days Out: Execute
Complete repairs in priority order
Start with non-negotiable fixes and then moving to high-ROI cosmetic updates.
Get the HVAC serviced and documented
The HVAC is one of the first things buyers scrutinize once they’re under contract. Get ahead of it.
Order a pest inspection (and treat if needed)
A clean pest report at inspection is a non-issue. A termite problem discovered by a buyer’s inspector becomes an immediate negotiation.
Professional deep clean
This is not the same as a standard cleaning before photography. It is a thorough top-to-bottom clean that takes the home to a baseline.
Address exterior and curb appeal
Power wash the driveway and walkways. Freshen the landscaping. Repaint or replace the front door if it needs it. Clean the gutters. Repair any fence damage. Everything visible from the street is part of the listing before the front door is ever opened.
3.
30 Days Out: Finish, Stage, and Go Live
Final walk-through and touch-ups
Walk every room with fresh eyes. Replace burned-out light bulbs, tighten every cabinet door and drawer, check all light switches and outlets. These are small details, but buyers notice them.
Stage the home
This doesn’t necessarily mean hire a professional stager. The goal is to make each room feel as spacious, well-lit, and neutral as possible. One important detail for this part – every room needs to be showcased for its designed purpose.
Professional photography
The photography is the essential first showing. Listings with sharp, well-staged photography perform better than those without.
Set the listing price
Base this on a Comparative Market Analysis from recent comparable sales in the area and the specific condition and improvements of the property.